"Start With Why" This Ted Talk by Simon Sinek provides a unique perspective on how to motivate people. He explains that while we think people will be compelled to buy our product or join a cause because of “what” we have, the truth is people are most intrigued by “why” we do things. The main message: People don’t do things because of rational thought, but are led instead by their beliefs and their emotions. So how do you tap into that? Watch and learn! https://www.ted.com/ta